Behind the Brand

Sunday Muse Photography is a brand dedicated to capturing love and storytelling through emotional and raw art. The challenge here was to create something that embodied her work without distracting from it. We were going for something that that looked effortless, raw, and inspired.

Marrying structured parenthetical style typography with imperfect hand drawn elements captures the root of her brand. Her logo suite is both timeless and unexpected with fluidity in the 'm' and lived-in feeling to the lettering. We used an interesting amount of negative space to keep the eye moving from one photo to the next and minimal copy to let the viewer feel immersed.