Behind the Brand

Therapy + Wellness Collective’s brand is anchored on a color palette and sans serif logo suite that feels friendly and humanistic. Their people-forward approach translates through their brand marks, messaging, and voice.

The plus sign and blue skies throughout their brand act as subtle cue to the brighter futures their clients can expect. Their brand is designed attract clients that are looking for someone who ”gets them” and is perceived as a modern and innovative solution from their peers.