Behind the Brand

KDR travel specialized in personalized travel itineraries, catering to travelers seeking out of the box experiences with their families and friends. Their target market is age 45-70: travelers who are looking for multi-generational activities and don't want to worry about a single detail.

The brand was palm-beach inspired and utilized a wide-stripe pattern reminiscent of resort pools. Our aim was to create something welcoming, clean and relaxed - helping the audience feel as though they are already on their way to their desired destination.