Behind the Brand

Level Up Counseling is where science meets soul. They offer trauma-informed, evidence-based therapy that’s warm, structured, and deeply human. Their fresh, hopeful visual identity invites clients into a space that feels both comforting and motivating. It’s therapy that looks different, feels different, and works differently—designed for people who want to feel empowered, not overlooked.

The brand stands apart with a playful-yet professional identity that makes clients feel safe to show up and motivated to keep going. We featured fresh spring tones with playful pixel inspired elements to bring a sense of clarity, calm and personality to the therapy experience.